ApartmentIQ revolutionizes the way real estate professionals understand and navigate the dynamic rental market by providing automated, daily market surveys powered by 100% public data.
Here are three of ApartmentIQ’s most impactful reports and how teams use them to benchmark progress, inform decision-making, and get everyone on the same page.
1. The Market Survey Report: Your Daily Market Pulse
The Market Survey is the foundational report within ApartmentIQ, and it’s where property-focused team members typically spend the majority of their time.
Each market survey provides a high-level, current snapshot of your property’s position within its competitive set, which can be auto-generated by ApartmentIQ automation, or manually edited by your team.
Key Features & Data Points:
- Automated and Daily Updates: Information on rent, net effective rent (NER), concessions, amenities, fees, occupancy, exposure, applications, and leases is automatically collected from public sources and updated every 24 hours.
- Customizable Metrics: Personalize the market survey by toggling on or off over 40 different metrics, including rent per square foot, vacancy rates, and exposure percentages, to focus on what’s most relevant to their role.
- Comprehensive Concession Tracking: ApartmentIQ leverages AI technology to capture over 95% of concessions listed online, including pop-ups, banners, and text, and automatically calculates the net effective rent. This is crucial for understanding true pricing in the market.
- Sortable Data: All metrics can be easily sorted (high to low or low to high) to quickly see competitive positioning.
How Multifamily Teams Use Market Surveys:
- Daily Market Awareness: View the live Market Survey with just one click to get an overview of market adjustments and effectively communicate with prospects and stakeholders.
- Strategic Pricing Adjustments: Understand where your property’s pricing sits among competitors, allowing for accurate pricing of units and confident decision-making across your portfolio.
Client & Stakeholder Reporting: Easily generate customized PDF or Excel reports on a daily, weekly, monthly, or quarterly basis to share with regional managers, asset managers, and owners.
2. The Units Report: Granular Unit-Level Insights
The Units Report is ApartmentIQ’s most granular and powerful report. What once would take days to compile manually (and would be impossible to keep updated) is now accessible at the click of a button: detailed information on every individual unit that is available, applied for, or leased within your competitive set.
Key Features & Data Points
- Individual Unit Details: See unit numbers, floor plan names, days on market, specific concessions applied, net effective rent, price per square foot, and even unit-specific amenities like stainless steel appliances or high ceilings.
- Pricing Change History: Track the number and value of rate changes for individual units, giving visibility into a property’s pricing strategy for unit types.
- Leasing Activity Tracking: Monitor “applications” (units removed from websites for less than 7 days) and “leases” (units remaining offline for 7 days or more) with their associated pricing, providing a clear picture of what’s moving in the market.
- Robust Filtering: Easily filter data by unit type, bed/bath configuration, square footage, rent range, move-in date, and specific properties to drill down into precise market segments.
How Multifamily Teams Use The Units Report:
- Targeted Sales Conversations: Equip leasing teams with granular competitive data to highlight value propositions (e.g., a larger unit for a cheaper net effective rent) when speaking with potential residents.
- Optimizing Renewal Pricing: Proactively adjust renewal rates by analyzing the availability and pricing of specific unit types for future move-in dates (e.g., seeing how many two-bedrooms are available in November to price renewals).
- Underwriting and Investment Analysis: Analysts can leverage this unit-level data for in-depth market analysis and underwriting.
3. The Historicals Report: Uncovering Market Trends & Seasonality
The Historicals Report offers a visual and in-depth look at past market performance, providing up to 4+ years of daily historical data. This report is especially valued by regionals, asset managers, and those involved in long-term strategic planning.
Key Features & Data Points:
- Long-Term Performance Trends: Visualize trends for gross rent, net effective rent, leasing activity, availability, and advertised occupancy over customizable timeframes (e.g., last 12 months, 6 months, 30 days).
- Year-Over-Year Seasonality: Identify seasonal patterns in pricing, availability, and leasing activity that can inform future strategies.
- Property & Bed Type Comparisons: Compare the historical performance of your property against individual competitors or the median of your comp set, both at a property-wide level and for specific unit types.
- Lease-Up Stabilization Tracking: For new lease-up properties, track how they stabilize over time and the impact they have on the broader market.
How Multifamily Teams Use The Historicals Report:
- Informing Pricing Strategy: Understand how past pricing decisions have impacted leasing velocity and availability, providing data-backed insights for future adjustments.
- Strategic Planning: Use historical data to predict future market shifts, anticipate demand, and prepare for new supply coming online.
- Performance Review: Assess the long-term performance of properties and their competitive sets, identifying areas of opportunity or concern.
- Investor Relations: Provide stakeholders with visual, easy-to-understand historical performance data to support investment discussions and justify strategic moves.
By leveraging these powerful, automated reports, multifamily revenue, operations, and asset management teams get the comprehensive and accurate market intelligence needed to excel in today’s competitive rental landscape – without spending hours creating reporting in spreadsheets.
Whether you’re sourcing deals, benchmarking performance, or identifying growth opportunities, ApartmentIQ empowers your team to move faster and with greater confidence.
Ready to unlock your competitive edge? Request a demo today and discover how ApartmentIQ can power your next move.