Snapshot
BEFORE: Manual or single-person market surveys (25–30 staff hrs/week), inconsistent comp data, liability risk from private-data tools, slow pricing decisions
AFTER: 100% automated, public-data feeds (zero hours of manual calls), portfolio-wide consistency, zero compliance worries, real-time dashboards for rapid decisions
“ApartmentIQ was a game-changer for telling the market story. We got better data, eliminated 25 hours of busywork a week, and could even justify vacancies when others couldn’t, almost immediately.”
— Clay Llewellyn, COO, Income Property Specialists
Company
Income Property Specialists (IPS) has been managing and investing in multifamily real estate in California for over 35 years. Their diverse portfolio of multifamily properties includes properties that are subject to rent control, so precision and compliance are critical.
Challenge
- Manual phone surveys wasted leasing teams’ time and introduced selection bias based on who picked up the phone
- Private-data market survey tools raised legal exposure, enough so that those tools had to be traded out in order to protect the business
- Staff turnover erased market-survey know-how, creating a 25–30 hr/week bottleneck for a single employee
Solution— ApartmentIQ Market Survey
ApartmentIQ market survey was a “game-changer” for IPS. Here’s how automated market surveys saved the IPS team hours each week:
- Transform manual call-around market surveys into fully automated compprocess, built exclusively on public data
- Explainable ‘market story’ to justify pricing, leasing strategies, etc
- Automated “Vacant Units” across comps to learn and justify longer vacancies in certain markets
- Historical data allows for clear view of seasonality, knowing when & how to adjust lease terms
Results (First 90 Days)
- 25–30 staff hours per week redeployed to resident experience & leasing
- Able to tell a full market story across each property market
Justify strategies (like longer vacant units) that wouldn’t have been possible to justify before - Zero compliance concerns with a 100% public-data engine
Why Public Data Wins
“Not only does it leave us exposed… prospects compare us to what they see online. Public data is the playing field that matters and it keeps our legal team happy.” — Clay Llewellyn
Key Features Used
- Market Survey
- Vacancy tracking
- Historical data
- Floor Plan and Unit-Level reporting
Reclaim staff hours, de-risk your data, and price with confidence
Book a 15-minute demo → https://www.apartmentiq.io/request-a-demo/