Your true competitors–who are they? Exploring the meaning of true competitors, and understanding the concept, can assist owners and operators in making informed decisions that improve the financial performance and long-term viability of their properties. Traditional...
ApartmentIQ Insights
Multifamily Competitive Analysis
How High Fees and Deposits Could Be Hurting Your Revenue Growth
Renters aren’t just making their moving decisions from base rent. They’re factoring in service fees, deposits, and recurring charges to determine the total cost of living at your properties. If they deem the cost too high for the area, your renters will go somewhere...
Optimize Benchmarking in Property Management: Use Property and Unit Level Data to Outperform Competitors
Revenue teams need deep insights and comprehensive analysis to make data-driven decisions that enhance occupancy and drive profitability. By benchmarking your property’s performance against the competition, you can uncover opportunities to create compelling offerings,...
Where Did the Renters Go? 5 Reasons They Leased Elsewhere (and What You Can Do About It)
It’s a fiercely competitive rental market out there. Maximizing occupancy rates is already challenging enough, and when there’s a drop in lease numbers, reporting on why the property is struggling can be frustrating and time-consuming, especially when decisions are...
10 Key Metrics to Stabilize Occupancy and Enhance Revenue
Leasing up new properties in competitive markets is a high-stakes game, especially when confronted with inflation and uncertain market data. Revenue teams face immense pressure from stakeholders to stabilize occupancy and maximize revenue quickly. The effects of...
Data Accuracy and Transparency: Why One Just Isn’t Enough
Data accuracy and transparency are both critical to the success of multifamily businesses. It’s not enough to have one over the other when making revenue-driving decisions. The industry is seeing this firsthand with the ramp-up of antitrust probes against property...
How Quickly Does Market Survey Data Change?
Real quick–we’re talking multiple times a day. Success demands mastery over ever-shifting market dynamics. With private data usage driving legal landscape changes, coupled with economic conditions and a competitive environment, revenue teams must be vigilant in their...
How ApartmentIQ’s Speed and Accuracy Gave JMC a Competitive Advantage
Company Overview ApartmentIQ is a dynamic reporting platform tailored for the multifamily real estate industry. With our real-time competitive data and analytics, we help our clients stay ahead in this rapidly changing market. With access to over 14 million units and...
Are Manual Market Surveys Legal?
Occupancy and revenue growth rely on market survey data for fact-based pricing decisions. How you conduct those market surveys makes all the difference. Manual market surveys are legal but plagued with error-prone processes and private data sharing liability concerns....
Lease-Ups Impact on Property Performance: Insights for a Competitive Edge
When a new property or rental community enters the market, it can significantly alter the dynamics of a comp set. The influx of new supply often prompts property managers to adjust rents or offer concessions to attract renters. Securing leases, even in the face of...
How Public Data Shores Up RMS Analytics
Revenue Management Software (RMS) provides optimized and agile pricing mechanics and automated workflows to increase occupancy and improve overall financial performance. Developing and enhancing these growth strategies is a delicate balance, requiring comprehensive...
Are Market Survey Exchanges Still Giving You Accurate Data?
In multifamily, data is king. With an increasingly competitive landscape, decisions are made using accurate and granular data. NER, advertised occupancy, exposure, and concessions–the more specific apartment metrics you can get, the more data you’ll have to base...