Multifamily Concessions
On paper, asking rents in many metros are holding steady, or even climbing. But when you factor in concessions, the real picture starts to shift. In 2025, net effective rent (NER) has become the more honest metric for performance, and ignoring it can skew your entire...
Not all concessions deliver the same impact. While “one month free” may dominate the landscape, ApartmentIQ’s Q1 2025 data shows that operators are experimenting with a broader mix of incentives—from creative lease perks to one-time bonuses. In a softening market...
Rental concessions are no longer a niche tool, they’ve become a key part of leasing strategy across asset classes. As of Q1 2025, nearly one in four units in some metros is advertised with a discount, and the average concession hovers around one month of free rent....
Rent concessions can help you fill vacancies, increase occupancy, and improve tenant satisfaction and loyalty. However, they come with some trade-offs and challenges. We both know they can reduce the profitability and value of the property and create unrealistic...
Revenue management is a persistent challenge in multifamily real estate. Revenue teams often struggle to obtain local market data that is both detailed and accurate–critical for maximizing revenue and minimizing vacancy across their property portfolios. Relying on...
Staying ahead of the competition isn’t just about offering attractive properties—it’s also about implementing savvy pricing strategies that make a real impact. To truly maximize rental income across your portfolio, it’s essential to go beyond just market- and...
In an industry marked by fierce competition and ever-changing market dynamics, mastering competitive analysis is crucial for maximizing revenue. Understanding who your competitors are and how your properties are positioned within the market can provide invaluable...
Sustainable occupancy and increasing rental income provide pivotal insight into your portfolio’s performance and financial health. In the face of inflation and market data uncertainty, operational effectiveness and efficiency present significant challenges....
Imagine having the power to turn vacancy trends and seasonal patterns into a blueprint for leasing success. When managing multiple properties, dealing with large amounts of data can be overwhelming, but within it lies valuable insights for optimizing revenue and...
It’s a fiercely competitive rental market out there. Maximizing occupancy rates is already challenging enough, and when there’s a drop in lease numbers, reporting on why the property is struggling can be frustrating and time-consuming, especially when decisions are...
ApartmentIQ found that owners and managers with 100 properties spend approximately $300,000 a year in manual market surveys. That’s money taken from your bottom line. The process of manual market surveys has always been slow. Leasing teams spend long hours...
Long hours. Standardization inconsistencies. Cumbersome processes. This is how your leasing teams see manual market surveys. As the industry adapts to automation, the way you produce market surveys should too. No, the manual way of doing market surveys isn’t...