In multifamily real estate, different teams often track different numbers. Acquisitions might look at comps, operations checks turnover, marketing watches clicks, and property management tracks occupancy. All valid. But when each team sticks to its own version of...
On paper, asking rents in many metros are holding steady, or even climbing. But when you factor in concessions, the real picture starts to shift. In 2025, net effective rent (NER) has become the more honest metric for performance, and ignoring it can skew your...
Not all concessions deliver the same impact. While “one month free” may dominate the landscape, ApartmentIQ’s Q1 2025 data shows that operators are experimenting with a broader mix of incentives—from creative lease perks to one-time bonuses. In a softening market...
Rental concessions are no longer a niche tool, they’ve become a key part of leasing strategy across asset classes. As of Q1 2025, nearly one in four units in some metros is advertised with a discount, and the average concession hovers around one month of free rent....
Rent concessions can help you fill vacancies, increase occupancy, and improve tenant satisfaction and loyalty. However, they come with some trade-offs and challenges. We both know they can reduce the profitability and value of the property and create unrealistic...
Revenue management is a persistent challenge in multifamily real estate. Revenue teams often struggle to obtain local market data that is both detailed and accurate–critical for maximizing revenue and minimizing vacancy across their property portfolios. Relying on...