In 2025, concessions moved from a seasonal tactic to a year-round revenue strategy. Elevated supply, shifting renter demand, and increased competition reshaped how operators approached incentives. What used to be a quick fix for slow months became a deliberate lever used to protect occupancy and stabilize net effective rent.
From weeks of manual research to same-day insights, Pegasus delivers smarter acquisition strategies.
Ask five multifamily professionals which leasing metric matters most, and you’ll get five different answers. Asset managers swear by exposure percentage for forecasting, while marketing directors track leased percentage for campaign performance. Meanwhile, property managers rely on the pre-leased percentage for planning operations and strategy going forward.
From call-arounds and spreadsheets to real-time accuracy, Pegasus turned market surveys into a strategic advantage, and saved tons of time.
Multifamily teams are under pressure to deliver budgets that hold up in boardrooms, across investor reviews, and during vendor negotiations. But if you're still planning based on internal performance data and spreadsheets, you're already behind.
Executive Summary Multifamily rent comparables drive strategic decisions beyond unit pricing. They also inform decisions around asset valuation, acquisitions, marketing, and leasing. When organized in a reportable format, this comp data is known as a multifamily...