Multifamily Intelligence Products
On paper, asking rents in many metros are holding steady, or even climbing. But when you factor in concessions, the real picture starts to shift. In 2025, net effective rent (NER) has become the more honest metric for performance, and ignoring it can skew your entire...
Not all concessions deliver the same impact. While “one month free” may dominate the landscape, ApartmentIQ’s Q1 2025 data shows that operators are experimenting with a broader mix of incentives—from creative lease perks to one-time bonuses. In a softening market...
Rental concessions are no longer a niche tool, they’ve become a key part of leasing strategy across asset classes. As of Q1 2025, nearly one in four units in some metros is advertised with a discount, and the average concession hovers around one month of free rent....
Snapshot BEFORE: Manual or single-person market surveys (25–30 staff hrs/week), inconsistent comp data, liability risk from private-data tools, slow pricing decisions AFTER: 100% automated, public-data feeds (zero hours of manual calls), portfolio-wide consistency,...
Rent concessions can help you fill vacancies, increase occupancy, and improve tenant satisfaction and loyalty. However, they come with some trade-offs and challenges. We both know they can reduce the profitability and value of the property and create unrealistic...
In our latest panel discussion, industry leaders explored the role of data in multifamily real estate and the major trends shaping 2025. If you missed it, the full recording is now available. State of Data in Multifamily: 2025 Trends and Insights From AI-driven...
In our latest webinar, the ApartmentIQ team shared a detailed recap of what we delivered in 2024 and gave a sneak peek at the roadmap for 2025. If you missed it, the full recording is now available. Master the Shift: Key Steps for Transitioning to Public Data ...
Revenue management software has just been outlawed in the Golden City. In a groundbreaking move to promote housing fairness, San Francisco has become the first U.S. city to ban rent-setting algorithmic software like Yardi and RealPage. According to Aaron Peskin,...
What are you getting out of quarterly metro market reports when investing in a submarket or neighborhood? While this data can give you a general idea of demand, it can’t provide the insights to the community down the street, nor the day-over-day trends of the area. ...
In an industry marked by fierce competition and ever-changing market dynamics, mastering competitive analysis is crucial for maximizing revenue. Understanding who your competitors are and how your properties are positioned within the market can provide invaluable...
Imagine having the power to turn vacancy trends and seasonal patterns into a blueprint for leasing success. When managing multiple properties, dealing with large amounts of data can be overwhelming, but within it lies valuable insights for optimizing revenue and...
Revenue teams need deep insights and comprehensive analysis to make data-driven decisions that enhance occupancy and drive profitability. By benchmarking your property’s performance against the competition, you can uncover opportunities to create compelling offerings,...