In 2025, concessions moved from a seasonal tactic to a year-round revenue strategy. Elevated supply, shifting renter demand, and increased competition reshaped how operators approached incentives. What used to be a quick fix for slow months became a deliberate lever used to protect occupancy and stabilize net effective rent.
For decades, legacy multifamily revenue management platforms have made rent recommendations behind secret algorithms with no explanation for pricing decisions. As a result, revenue, operations, and asset teams waste time trying to reverse-engineer the recommendations and struggle to explain decisions to leadership.
In multifamily real estate, different teams often track different numbers. Acquisitions might look at comps, operations checks turnover, marketing watches clicks, and property management tracks occupancy. All valid. But when each team sticks to its own version of...
From weeks of manual research to same-day insights, Pegasus delivers smarter acquisition strategies.
Ask five multifamily professionals which leasing metric matters most, and you’ll get five different answers. Asset managers swear by exposure percentage for forecasting, while marketing directors track leased percentage for campaign performance. Meanwhile, property managers rely on the pre-leased percentage for planning operations and strategy going forward.
From call-arounds and spreadsheets to real-time accuracy, Pegasus turned market surveys into a strategic advantage, and saved tons of time.