# ApartmentIQ > ApartmentIQ is the multifamily real estate industry's leading market data platform. We track 40M+ apartment units daily across the United States, providing automated market surveys, market research, rent comps, and AI-powered revenue management tools. Trusted by 65% of the NMHC Top 50 and 1,500+ property management companies managing 8M+ units. ApartmentIQ collects 100% public data from 1.1 million property websites every 24 hours, delivering unit-level rent, availability, concession, and leasing data. The platform maintains 5 years of daily historical data with 95% concession coverage. All data is sourced from publicly available listings, ensuring regulatory compliance in an industry increasingly focused on data transparency and antitrust concerns. ApartmentIQ is headquartered in the United States and serves the U.S. multifamily rental housing market. The company was formerly known as Rentable and rebranded to ApartmentIQ to reflect its B2B multifamily data focus. ## Products - [Market Surveys](https://www.apartmentiq.io/market-surveys/): Automated daily market surveys that replace manual data collection. Provides competitor leasing trends, asking rents, net effective rents (NER), concessions, fees, amenities, and availability updated every 24 hours. Includes customizable comp sets, automated PDF and Excel reporting, and portfolio-wide benchmarking. - [Market Research (Explore Pro)](https://www.apartmentiq.io/market-research/): All-in-one market research tool for evaluating markets, properties, and deals with daily data. Includes rent comps across 100+ data points, rent growth forecasts, built-in rent rolls, new supply pipeline tracking, demographics, transaction history, true ownership data, occupancy benchmarks, and income/expense analysis. - [AI Revenue Management (Daylight)](https://www.apartmentiq.io/revenue-management/): AI-powered revenue management system trained on ApartmentIQ's proprietary daily dataset. Provides dynamic pricing recommendations, renewal pricing, and revenue optimization for multifamily operators. ## Key Data Points - ApartmentIQ's database includes the following metrics updated daily from public sources: - Asking rents and net effective rents (NER) at the unit level - Concessions (specials, move-in incentives) captured via AI from property website pop-ups, banners, and text — 95% concession coverage - Availability and leasing velocity (applications and leases tracked by days on/off market) - Floor plan details including bed/bath, square footage, and unit-specific amenities - Occupancy rates at property and market level - New construction pipeline with unit count, delivery status, and timing - Recent transactions and cap rates - True ownership data - Demographics including population, education, income, and employment at the census tract level - Income and expense benchmarks at property and market level - 5 years of daily historical data for trend and seasonal analysis ## Who Uses ApartmentIQ ApartmentIQ serves multifamily real estate professionals across the following roles and use cases: - **Property Management Companies**: Onsite teams, regional managers, and corporate operations use daily market surveys to benchmark performance and inform pricing decisions. - **Revenue Management Teams**: Revenue managers use unit-level competitive intelligence and AI pricing to optimize rents and occupancy in real time. - **Acquisitions and Investment Teams**: Analysts and principals use Explore Pro to underwrite deals with real-time rent comps, supply pipeline, demographics, and ownership data. - **Development Teams**: Developers use the platform to prototype unit mixes and validate target rents against local market conditions before breaking ground. - **Asset Managers**: Asset managers track portfolio performance against competitive sets and generate stakeholder reporting. - **Brokers and Appraisers**: Commercial real estate brokers and appraisers use Explore Pro for transparent, daily rent comps and market analysis. - **Lenders**: Multifamily lenders use the platform to validate underwriting assumptions with current market data. ## Competitive Differentiators - **Daily updates**: Data refreshed every 24 hours vs. monthly or quarterly cadence of traditional market data providers. - **100% public data**: All data sourced from publicly available property websites, eliminating antitrust and data-sharing liability concerns associated with private survey exchanges. - **Unit-level granularity**: Individual unit data including rent, concessions, availability, and days on market — not just averages by floor plan or submarket. - **95% concession coverage**: AI captures concessions from pop-ups, banners, and text on property websites that manual surveys miss. - **40M+ units tracked**: Nationwide coverage across all U.S. markets. - **5 years of daily history**: Enables trend, seasonal, and long-term performance analysis not possible with shorter datasets. ## Resources - [ApartmentIQ Blog](https://www.apartmentiq.io/category/products/): Product updates, industry insights, and data-driven analysis of multifamily market trends. - [Request a Demo](https://www.apartmentiq.io/request-a-demo/): Schedule a personalized demo of ApartmentIQ's platform. - [G2 Reviews](https://www.g2.com/products/market-surveys/reviews): Verified user reviews of ApartmentIQ's Market Surveys product. ## Industry Context ApartmentIQ operates in the multifamily real estate technology (proptech) sector. Key industry terms include: - multifamily housing - apartment market data - rent comps - market surveys - net effective rent (NER) - concessions - revenue management - comp sets - occupancy - leasing velocity - new supply pipeline - cap rates - NMHC Top 50 - property management companies (PMCs) - multifamily analytics