For most multifamily teams, market research is a tab problem.
One tool for comps. Another for forecasts. A spreadsheet for the pro-forma. LinkedIn, or a paid prospecting database, to figure out who actually owns the building. By the time you’ve stitched a single point of view together, the moment to act has often passed.
We’ve spent the last few months collapsing that workflow. The result is a wave of new releases across Explore Pro and Explore Pro+ that, taken together, compress the entire deal-making lifecycle, from market discovery to prospect outreach, into one platform.
Here’s what’s new, and how it fits together.
1. Start with the whole country
The Explore home page is brand new. Browse all 50 states on an interactive map, hover any MSA for an instant metrics snapshot, and switch the heat map to whatever metric matters today: rent growth, occupancy, inventory, and more.
The old Market Comparison page has been folded in. Everything lives in one place now.
2. Don’t just see what happened. See what’s next.
Market Insights is the new forward-looking layer of Explore. Rent growth, occupancy, absorption, and net deliveries each come with historical context and a forecast.
- Drill in by bedroom count and property class.
- Forecast occupancy at the property level, useful when you need to know how a specific asset will weather a supply wave.
- Switch timeframes from quarterly to monthly or yearly.
- Export any forecasting graph to Excel or CSV.
Auto-generated market and submarket narratives explain what’s happening in plain language across Overview, Rent, Occupancy, Supply, Sales, and Demographics, so anyone on the team can get up to speed in seconds.
3. Filter for multifamily deals that actually fit your buy box
Three new filter sets turn Explore into a sourcing engine:
- Loan Maturity Filter: surface assets approaching refinancing or disposition before they hit the market.
- Property Status Filter: toggle between stabilized assets, lease-ups, and projects under construction depending on what you’re hunting for.
- Transaction Filters (Pro+): narrow by cap rate, transaction date, and sales price per unit to pull tight comparable sets for valuation.
4. Build the pro-forma without rebuilding the data
The new Pro-Forma Excel Export uses ApartmentIQ’s estimated operating income and expenses as a baseline. Investment and asset teams can layer their own assumptions on top of clean, real data. No more reconciling NOI estimates from three different sources by hand.
5. See the full multifamily competitive landscape
Portfolio Analysis (Pro+) is our strategic command center. From a single view, profile any operator, from a national REIT to a local sub-market owner, and see their entire footprint, market delta, and trend lines across customizable metrics like Net Effective Rent and concession history.
It’s a BD playbook and an asset management dashboard in one. Find the operators outperforming a given market. Spot where they’re slipping. Walk into your next pitch with a data-backed narrative instead of a hunch.
6. Now reach the right person: Contact Data, just released
The newest piece of the puzzle: ownership and portfolio contact data, built directly into Portfolio Analysis. Once you’ve identified an operator worth a conversation, the right names, titles, emails, and phone numbers are already there.
For client services and business development teams, this closes the loop between *market intelligence* and *a meeting on the calendar*. No bouncing to LinkedIn. No second prospecting subscription.
Available on Explore Pro+.
A few quality-of-life upgrades
These didn’t get top billing, but they make everything above faster:
- Sharing Research Reports: run a report once, share it with any other Research seat holder. No rebuilding comp sets.
- A refreshed UX: Explore Pro and Pro+ now live on a single scrollable page with cleaner navigation.
The bigger picture
Each release stands on its own. Together, they collapse a workflow that used to span half a dozen tools into one continuous motion: discover a market, understand where it’s headed, filter for deals that fit, model the economics, map the competitive landscape, and reach the right contact.
That’s the new Explore Pro. And we’re just getting started.
Want to see it in action? Reach out to your account team for a walkthrough, or visit the Help Center for detailed guides on every feature above.
FAQs
What is Explore Pro?
Explore Pro is an all-in-one market and property research platform that collapses the entire deal-making lifecycle, from market discovery to prospect outreach, into a single tool. It provides full rent rolls, industry-best rent comps, property financials, and transaction data, and every other data point you need, all with over 5 years of history.
How does ApartmentIQ help you find deals in your buy box?
ApartmentIQ’s Explore feature uses 20+ filters to act as a sourcing engine, ensuring you only see deals that match your specific investment criteria. Key features include the Loan Maturity Filter to surface assets approaching refinancing or disposition before they hit the market, the Property Status Filter to toggle between stabilized assets, lease-ups, and projects under construction, and Transaction Filters (Pro+) to narrow results by cap rate, transaction date, and sales price per unit.
How does the Pro-Forma Excel Export work?
The pro forma model starts with ApartmentIQ’s Financial Analysis to project future income, expenses, NOI, and cash flow across the hold period. It is built for scenario planning, allowing users (acquisitions, asset management, and capital markets teams) to stress test key assumptions like loan terms, refinance timing, and renovation costs. It also features a GP/LP equity waterfall to model distributions and clearly view projected returns at the deal, GP, and LP levels.
What is the benefit of Portfolio Analysis?
Portfolio Analysis (Pro+) lets you profile any operator, see their market performance and footprint, and use the integrated contact data to reach the right person.
Does Explore Pro include contact information?
Yes, the newest feature, Contact Data (Available on Explore Pro+), builds ownership and portfolio contact data, including names, titles, emails, and phone numbers, directly into Portfolio Analysis.
