From weeks of manual research to same-day insights, Pegasus delivers smarter acquisition strategies.
Company
Pegasus Residential is a Top 50 NMHC multifamily management company based in Atlanta, GA. Business development teams use ApartmentIQ Explore to provide ownership groups with deep market intelligence during acquisitions, lease-ups, and pitches.
Key Stakeholders:
- Bo Higgins, Business Development Specialist – responsible for rent-setting and client-facing market studies.
Snapshot
Before:
- Manual legacy market data provider research and proprietary spreadsheets.
- Nine-page client reports requiring weeks of assembly.
- Limited visibility into true achieved rents and local demographics.
After:
- Explore consolidates demographics, pipeline, rents, and comps into one tool.
- Reports built in minutes, with real-time lease data.
- Better pitches and faster answers for ownership groups.
“ApartmentIQ has become a one-stop shop. What used to take nine pages of legacy provider data and manual research is now almost entirely pulled from ApartmentIQ.” – Bo, Pegasus
Challenge
Pegasus’s business development team pieced together data from legacy providers, call-arounds, and manual research. Reports were long, delayed, and often outdated – slowing decisions and weakening pitches to owners.
- Old surveys forced Pegasus to tell prospective clients, “We’ll get back to you in 1–2 weeks.”
- Comp data skewed by asking rents, missing concessions, and inconsistent manual research.
- Legacy providers required time-consuming filtering to isolate multifamily data.
Solution – ApartmentIQ Explore
With Explore, Pegasus gets demographics, pipeline, comps, and rent rolls in one place. Instead of stitching together pages of research, teams now generate client-ready reports in minutes with real-time accuracy.
- Real-Time Lease Data: Achieved rents and concessions, not just asking prices.
- Demographics & Pipeline: Income, age, homeownership, employment, and new supply.
- One-Click Market Studies: Comp selection, demographics, and rent rolls in one export.
“Everyone advertises one thing, but the lease tab shows the reality. If they’re only getting $800 when asking $1,000, I care about the $800 every time.” – Bo, Pegasus
Results
- Faster Pitches: Rent-setting analyses that once took weeks now take a day.
- Client Trust: More accurate comps and lease data build credibility with owners.
- Competitive Edge: Real-time data helps Pegasus outpace competitors relying on outdated systems.
Why It Matters
Explore enables Pegasus to:
- Win new management contracts with stronger, faster underwriting.
- Guide owners with precise demographic and supply insights.
- Stay competitive in fast-moving acquisitions where timing is everything.
Key Features Used
- Real-Time Lease Comps
- Demographics & Employment Data
- New Supply Pipeline
- Market & Property Reports
Close deals faster with real-time market intelligence.
Book a demo of ApartmentIQ Explore → https://www.apartmentiq.io/request-a-demo/