From call-arounds and spreadsheets to real-time accuracy, Pegasus turned market surveys into a strategic advantage, and saved tons of time.
Company
Pegasus Residential is a NMHC Top 50 multifamily management company headquartered in Atlanta, GA, managing communities across the Southeast. Regional managers, corporate coordinators, and ownership groups rely on accurate market data to stay competitive and make informed pricing decisions.
Key Stakeholders:
- Sam Dougherty, Senior Regional Manager (9+ properties across Florida and NC)
- Christopher Suttle, Financial Coordinator & Product Owner (global market survey system)
Snapshot
Before:
- Manual Excel surveys (20+ tabs) took 4–6 hours per property.
Leasing teams spent hours on call-arounds, often delivering inaccurate asking rents. - Ownership frustrated with outdated and inconsistent reports.
After:
- Market surveys generated in minutes with lease-level accuracy.
- Scheduled PDF/Excel reports delivered automatically to owners.
- Leasing and regional teams free to focus on strategy and residents.
“The market survey is no longer a task – it’s a tool. Now we use it to reflect on strategy, not just check a box.” – Christopher Suttle, Pegasus
Challenge
Pegasus relied on a proprietary Excel spreadsheet for market surveys, forcing teams to spend hours updating formulas and chasing data whenever new comps appeared. The process was slow, error-prone, and often left ownership with outdated information.
- 10–20 hours per week maintaining spreadsheets.
- Error-prone call-arounds with limited confidence in data accuracy.
- Inability to respond quickly when new comps entered the market.
As Sam explained, “If we needed Bo to add a new comp, it could take two or three days. Now it’s a click of a button.”
Solution — ApartmentIQ Market Surveys
ApartmentIQ replaced manual surveys with a fully automated platform, giving Pegasus real-time visibility into rents and concessions at the unit level. What once required days of data collection now takes minutes, freeing teams to focus on strategy and client service.
- Automated Comp Data: Lease-level achieved rents and concessions, updated daily.
- Scheduled Reporting: Weekly/monthly exports sent directly to stakeholders.
- Granular Filtering: Compare specific floor plans and square footage, not just averages.
- Portfolio-Wide View (coming soon): Consolidated dashboards across all properties for regional efficiency.
“Owners love it too. They can log in, see the dashboard, and know they’re looking at real rents, not just asking prices.” – Sam, Pegasus
Results
- 90%+ Time Savings: Market surveys reduced from 4–6 hours to 5 minutes.
- Strategic Focus: Leasing teams spend less time gathering data, more time serving residents and refining strategy.
- Higher Data Confidence: Owners trust achieved rents over skewed asking rents.
Why It Matters
Market surveys went from a burden to a competitive advantage. Pegasus can now:
- React to competitor concessions in real time.
- Deliver more accurate reporting to owners.
- Free up staff to focus on leasing and resident experience.
Key Features Used
- Automated Market Surveys
- Lease-Level Rents & Concessions
- Scheduled Reports
- Historical Benchmarking
Turn hours of manual surveys into minutes of insights.
Book a demo of ApartmentIQ Market Surveys → https://www.apartmentiq.io/request-a-demo/