This post reflects findings from our Annual Report. Download the full report for portfolio benchmarks and what’s ahead in 2026.
Regulatory Pressure Reshaped the Role of Data
In 2025, multifamily operators faced a new wave of regulations targeting how pricing decisions are made — particularly those relying on private competitor data. Cities such as San Francisco, Minneapolis, San Diego, and Philadelphia enacted or advanced restrictions on algorithmic pricing models tied to non-public data. The implications were significant: transparency wasn’t just preferred, it became expected.
Paired with renewed federal attention on the Preventing Algorithmic Collusion Act, operators were forced to reevaluate their data sources, and, in many cases, overhaul them.
The Industry’s Pivot to Public Data
The response across the industry was clear. 61% of surveyed operators made strategic adjustments due to regulatory changes, and 12% made significant operational updates. Public data emerged as the most reliable way to maintain compliance, ensure defensible pricing decisions, and align cross-functional teams around consistent metrics.
This wasn’t just about compliance, it was about building strategies on transparent, widely verifiable information during a year when credibility mattered more than ever.
What This Means for Operators Heading Into 2026
As forecasting, benchmarking, and revenue management evolve, public data will increasingly define:
- How operators construct comp sets
- How teams align around performance indicators
- How pricing decisions are communicated to ownership
- How organizations respond to upcoming regulatory scrutiny
To explore the full impact of this shift, download the full report.
