In our latest webinar, the ApartmentIQ team shared a detailed recap of what we delivered in 2024 and gave a sneak peek at the roadmap for 2025. If you missed it, the full recording is now available.

From powerful tools that provide deeper market insights to exciting new features on the horizon, this session highlighted how ApartmentIQ continues to help multifamily teams thrive with reliable, transparent public data.

Here’s a look at what made the biggest impact this year and what’s on the horizon for 2025.

Explore Page: Smarter Market Insights in Seconds

The release of the Explore Page marked a significant step forward for market analysis, giving teams the ability to assess entire markets and submarkets with precision. By combining real-time updates with nearly four years of historical public data, Explore provides the insights teams need to identify trends, validate opportunities and analyze entire markets faster than ever before.

Track Trends Over Time with Historical Benchmark Reporting

Understanding long-term performance trends became easier this year with the release of Historical Benchmark Reporting. This tool provides visibility into rent, leasing and availability trends across nearly four years of data, helping teams uncover patterns, predict seasonality and identify shifts in demand.

With configurable views and exportable insights, operators and analysts can compare performance across markets or at the property level, empowering strategic decisions that are grounded in data.

Enhancing Comps and Market Surveys

This year’s updates to comps and market surveys provided even more ways to benchmark performance and analyze competitors effectively:

• Comp Average Column: A new column shows how subject properties compare to the average of the entire comp set, simplifying at-a-glance benchmarking.
• Edit Comps: Users can now adjust comp sets directly within the platform, eliminating delays and manual processes.
• Amenities Insights: Easily compare fees, deposits and both unit- and community-level amenities to identify value-add opportunities or justify pricing strategies.

These enhancements give teams greater control, save valuable time and ensure strategies are backed by the most accurate and actionable data available.

What’s Coming in 2025

As we look ahead, 2025 will bring even more tools to help multifamily teams uncover opportunities, respond faster and stay ahead of the competition. From new ways to track market activity to deeper insights into market dynamics and forward-looking trends, ApartmentIQ is focused on delivering solutions that keep you ready for what’s next.

Why Public Data Is Leading the Industry Forward

The work we did in 2024, and everything we’re planning for 2025, has one central focus: helping multifamily teams succeed through the power of public data.

The industry is shifting away from private data, which relies on outdated updates, manual processes and compliance risks that can’t keep up with today’s fast-moving market. Public data, on the other hand, offers:

• Real-Time Reporting: Updated daily to reflect market changes as they happen.
• Incredible Accuracy: Verified, reliable data sourced directly from property websites.
• Compliance Confidence: A fully transparent solution that meets the highest standards for data visibility.

As more of the NMHC make the move to public data, ApartmentIQ is proud to be at the forefront of this transition. Every feature, enhancement and tool we released this year builds on our commitment to delivering faster, smarter and more reliable insights—ensuring your teams are ready for whatever comes next.

Watch the full recording here to see the tools in action and learn how public data is transforming the future of multifamily decision-making.