In our latest panel discussion, industry leaders explored the role of data in multifamily real estate and the major trends shaping 2025. If you missed it, the full recording is now available.

From AI-driven analytics to the continued shift toward public data, this discussion featured expert insights on how multifamily operators are adapting to new data practices, regulatory changes, and technology advancements.

Meet the Panelists

Our expert panel brought diverse perspectives on how multifamily teams are leveraging data to stay competitive this year:

Clay Llewellyn – Chief Operations Officer, Income Property Specialists
Ashleigh Von Einem – VP of Revenue Management, Carter-Haston
Windell Mollenido – VP of Marketing & Technology, The REMM Group

Here’s a breakdown of key takeaways from the session.

Real-Time Analytics and AI Adoption

One of the biggest themes emerging from our 2025 multifamily data survey is the growing demand for real-time analytics and AI-driven decision-making. Operators are moving away from static, outdated reporting in favor of daily updated insights that allow for faster, more informed decision-making.

• AI is being increasingly used in revenue management, leasing, and maintenance operations to streamline processes and enhance efficiency.
• Real-time data is helping teams monitor occupancy, pricing trends, and leasing performance with greater precision than ever before.
• Companies are focused on integrating AI tools that automate routine decisions while still ensuring human oversight in critical areas.

The Shift Toward Public Data

With private data compliance concerns rising, more organizations are shifting toward public data solutions to improve transparency and accuracy.

• Many operators are reevaluating their reliance on private data sources, particularly as regulations evolve around proptech tools.
• Public data offers legal compliance advantages, ensuring companies remain aligned with fair housing laws and industry regulations.
• Panelists emphasized that democratized data access empowers entire organizations, from leasing specialists to C-suite executives, by providing consistent, reliable market insights.

Technology’s Role in Staying Competitive

As data practices evolve, multifamily teams are facing pressure to adopt technology strategically to maintain an edge in the market.

• AI-driven leasing tools are improving lead conversion and reducing response times, ensuring every prospect inquiry is addressed promptly.
• Smart maintenance tools are being deployed to track warranties, manage inventory, and reduce operational inefficiencies.
• Cybersecurity concerns are becoming more prominent, with organizations investing in stronger safeguards to protect resident and company data from breaches and AI-driven fraud attempts.

The Future of Multifamily Data in 2025

Looking ahead, industry leaders expect AI regulation, data privacy, and technological integration to shape the next phase of multifamily data strategy.

• Regulatory changes will impact how property management platforms function, pushing teams to adopt new pricing methodologies and data strategies.
• AI will continue to enhance, not replace, human decision-making, serving as an assisted intelligence tool to improve efficiency.
• Resident expectations are evolving, with demand for more digital first experiences, from leasing to service requests, driving innovation in property management technology.

Download the 2025 Research Report

For a deeper dive into the trends shaping multifamily data strategies, download the State of Data in Multifamily: 2025 Trends and Insights report. This research provides actionable insights and real-world examples of how operators are leveraging data to drive results. Download the full report here.